BT recently stated that Infinity, a new fibre optic broadband product by it, will ensure that the users will get fibre optics much cheaper and will save up to £7.47. They will also not have to compromise on quality as it provides download speeds up to 40MB and upload speeds reaching 10MB.

However, its competitor Virgin Broadband has not accepted the product in its full glory and has claimed that there are discrepancies in product comparisons made by BT between Infinity and Virgin Media’s XXL service. According to Virgin Media, BT’s product offers a data cap of 20GB per month for its Option 1 package, whereas Virgin Media provides unlimited downloads. Further, the XXL service does not require any phone lines to be installed in order to use the facility. It also provides a shorter duration of contract as compared to BT, thereby ensuring more flexibility for the user who does not get locked in for a long period.

According to Virgin Media, it provides a 50MB download service, so it has nothing to fear from BT’s 40MB less-beneficial download service which has not yet been launched in the market.

BT wants to provide Infinity to four million household users in the beginning. However, by July, 2010 it plans to increase the number of users to ten million.

Virgin Media is not only competing with Infinity, but also creating a new product which can provide a 200MB broadband service. However, it has not disclosed a date for completion or launch of this product.