1) Physical Product

If you sell a physical product, your customers must either be able to buy your product directly from your website or request more information about your product from your website. Check out services like Clickbank, and Prostores to find out the best means of selling your wares.

2) Service

If you offer a service, your customers need to understand exactly what your service entails, and what differentiates you from the competition, within the first few lines on your website. In addition, you need to give your customers a reason to part with their contact details and other personal information so that you can build up your database. Additional ‘Free Information Product’ revenue generation methods detailed below may also be relevant.

3) Free Information Product

If you offer a free information product, your product needs to be interesting, informative and relevant to the consumer. It also needs to be based on in a field where you can monatize (generate a revenue stream from) your content and offer relative products and services based on contextual adverts like Google Adsense or the Yahoo Publisher Network. Affiliate links from brokers such as Commission Junction and pay per click impulse merchandising specialist, Chitika should also be considered.

4) Information Product for sale

If you wish to offer an information product for sale, you need to be a specialist in your field, with a unique angle in a marketplace willing to pay for new information. However, you still have to give some content away for free. You have to whet your readers’ appetite for more. A good idea is to aim to collect email addresses to begin with. Then you can stay in touch with your future customers until they make a purchase. When aiming to sell an information product, you can still use contextual and affiliate advertising. But bear in mind where the majority of your income comes from. Make sure that you test whether or not conversion rates mean that you should actually be giving away everything away free and relying on advertisements for your income.

5) A Combination of the above

Offering a combination of the above may appeal to more consumers and help you gain a faster and stronger reputation in the marketplace. However, unless you’re able to concentrate full-time on this project you’re probably better to focus on as precise and unique a proposition as possible.

© Copyright 2006 www.BuildYourOwnBusiness.biz

David Bain is founder of the independent business articles resource, http://www.BuildYourOwnBusiness.biz. BuildYourOwnBusiness offers the latest business news & management advice on how best to build your own business - business articles on Strategy, eBusiness, Change Management & much, much more.

When it’s cold and frosty outside, there’s nothing better than
curling up with a nice big mug of homemade hot chocolate. Why
pay several dollars for a cup of gourmet hot chocolate when you
can easily learn how to make your own delicious hot chocolate
drink?

You can make the classic creamy hot chocolate, or get a little
adventurous and try the white chocolate or Mexican hot chocolate
recipe. If you enjoy giving hot chocolate as a gift, then you
may wish to make your own hot chocolate mix and put it in
decorative glass jars.

The following hot chocolate recipes can be made the old
fashioned way, using a pan and a stovetop. Or, you may wish to
purchase a hot chocolate maker to speed things up.

However you decide to make it, you’ll definitely enjoy the aroma
and flavors of a delicious hot chocolate drink tickling your
taste buds, and warming your tummy during the long winter days
and nights.

Creamy Hot Chocolate

1 (14 oz.) can sweetened condensed milk (NOT evaporated milk)
cup unsweetened cocoa 1 teaspoons vanilla extract 1/8 teaspoon
salt 6 cups hot water Marshmallows (optional)

Directions

In large saucepan over medium heat, combine sweetened condensed
milk, cocoa, vanilla, and salt; mix well. Slowly stir in water.
Heat through, stirring occasionally. Do not boil. Top with
marshmallows. Store covered in refrigerator. *Will last up to 5
days.

Makes 8 servings.

Easy Mexican Hot Chocolate

3 tablespoons instant hot chocolate mix 1 tablespoon chocolate
syrup teaspoon ground cinnamon 1 pinch chili powder cup milk
cup boiling water

Directions

In a large mug, mix the hot chocolate mix, chocolate syrup,
cinnamon, and chili powder. Pour in the milk. Add the boiling
water and stir.

Makes 2 servings.

Spicy White Hot Chocolate

3 cups 2% fat milk 6 oz. white chocolate, chopped 1 egg,
beaten teaspoon cayenne pepper teaspoon ground cinnamon

Directions

Place the white chocolate in a medium metal bowl over a pan of
barely simmering water, or in the top half of a double boiler.
Allow the chocolate to melt, stirring occasionally until smooth.
Stir in cayenne pepper and cinnamon. Whisk in the egg until
smooth.

Gradually whisk in one cup of the milk until completely
incorporated, about 2 minutes.

Gradually whisk in remaining milk, and heat until hot, but not
simmering. (You don’t want a skin to form on top of the milk).
Chocolate will be ready to drink when either the taste of the
cayenne is masked by the temperature of the milk (the spiciness
of the pepper will remain), or when the hot chocolate is at your
desired temperature.

Ladle the hot chocolate into mugs and garnish with a sprinkle of
cinnamon.

Makes 4 servings.

Zingy Mocha Hot Chocolate

cup semisweet chocolate chips cup milk teaspoon ground
cinnamon 1 dash hot chili powder 1 teaspoon instant coffee
granules cup cold milk Marshmallows and chocolate sprinkles
(optional)

Directions

Combine the chocolate chips and milk in a glass or plastic dish,
microwave on high, stirring every 20 - 30 seconds, until melted
and smooth. Mix in the coffee, cinnamon, and hot chili powder
until the instant coffee has dissolved. Stir in the cold milk.

Strain into 2 mugs. Thin with additional milk, if desired.
Garnish with marshmallows and chocolate sprinkles. Makes 2
servings.

Peanut Buttercup Hot Chocolate

1 (1 oz.) envelope instant hot chocolate mix 2 teaspoons creamy
peanut butter

Directions

In a mug, prepare chocolate mix as directed on package. Stir in
1 or 2 teaspoons of peanut butter. Enjoy.

Makes 1 serving.

Russian Hot Chocolate

1 oz. vanilla flavored vodka oz. amaretto liqueur 1 tablespoon
instant hot chocolate mix 4 oz. hot milk

Directions

In a coffee mug, pour in the vanilla vodka, amaretto, and add
the hot chocolate mix. Pour in the hot milk and stir to blend
well.

Makes 1 serving.

Hot Chocolate Mix Recipe

11 cups dry milk powder 1 (8 oz.) container powdered non-dairy
creamer 2 cups confectioners’ sugar 1 (16 oz) container
instant chocolate drink mix

Directions

Sift together the powdered milk, non-dairy creamer, powdered
sugar and instant chocolate drink mix. Store in air tight
containers or glass jars for gift giving

To use: Add 3 to 4 tablespoons of mix to 1 cup of water. Add a
dash of cinnamon, If desired.

Make 80 servings.